Our Latest Thinking

The Hidden Cost of Bad Pricing: How SaaS Companies Lose Customers and Revenue

Pricing by gut instinct instead of using data from customer sentiment, competitor analysis, commercial metrics, and usage statistics leaves serious money on the table and misses opportunities for sustainable growth.

AI Is Breaking the Established Economics of Software

While traditional SaaS costs virtually nothing to serve more users, AI-powered features rack up costs with every single interaction. This is driving significant shifts to the established way of doing things. To help navigate this and develop my own thesis on what this means for product teams, I've started a series of articles to navigate the new economics of building with generative AI. 

The 90-Day AI Implementation Guide for Time-Strapped Product Leaders

Building The Future: What I Learnt At Deeplearning.ai's AI Dev 25 Conference

BridgeAI Briefing: How to embed and leverage AI across your organisation & product

Key considerations for executives looking to leverage AI across their organisation and digital product.

BridgeAI Meet Ups: Finding Product Market Fit Faster, With AI

Quick recap of our first BridgeAI meet up of 2025. Discussing how to use AI to find product market fit, faster. If you missed it or want to dive back into the slides, they're here for your reading pleasure.

Practical Ways To Leverage AI

Finding practical ways gen-AI can add value to your organization is harder than the hype suggests. Using it to streamline the sales process through a WhatsApp Chatbot is a great way to quickly unlock value.

Maximising the Value of AI in Large Organisations: A Practical Guide

How Product Managers Can Leverage AI to Augment Workforces and Create New Value